Project and Programme Management
182
Marketing and Business Development
163
Contracts and Tendering
186
Data Management and Business Intelligence
25
AI in Customer Service
6
Healthcare and Pharmaceutical Management
258
Procurement and Supply Chain Management
340
Leadership and Strategy
412
Finance for Managers
229
Transportation Management and Aviation
88
Engineering and Instrumentation
37
Construction Management
109
Security Management
16
Graphics & Design Skills Courses
17
Digital Innovation and Transformation
17
Health, Safety and Environment
69
Hands-on Automation and Process Control
10
Tourism Management
164
Legal
12
Women Only Courses
Education Management Courses
12
Maintenance and Engineering
213
Government and Public Sector
134
Sustainability
155
IT Management and Cyber Security
336
Short Masters
2
Client Relations
49
Administration and Secretarial
149
Human Capital
263
Oil and Gas
50
Auditing and Governance, Risk and Compliance
266
Operations Readiness and Assurance
68
Interpersonal Skills and Self Development
53
Professional Communication
29
AI in Strategic Planning
14
Strategic Planning
220
Banking, Insurance and Financial Services
156
Business Continuity and Crisis Management
6
Quality Management
128
Financial Technology (FinTech)
4
AI in Administrative & Secretariat
12
Public Relations
213
This course presents this course (Orientation and Qualification of PR Specialists) for individuals wishing to develop their skills in Public Relations and Communications in the Business Sector, through most advanced methods and best practices of Public Relations.
Public relation concept in its modern perspective was only known in this century, but in consideration of its activity, it would be clear that its roots extend to ancient civilizations. Any company undergoes many stages from the very beginning moments of establishment, including structure, growth and development. At some stages, companies may suffer from crises that may be Financial, Media or Production related. This course will discuss how to visualize and measure Public Opinion aspects, and how Public Opinion mainly influences the development of different policies, and the various available techniques to benefit from the concern topics of both public opinion and the media, to have a positive impact on PR outcomes.
Ancients were eager to seek development of solid relations and communications with different people. Tribal chiefs of primitive societies practiced some kind of primitive public relations, relying on magicians and sometimes priests, who were most able to use the arts of expression and persuasion. To succeed in nowadays PR industry, professionals PR personnel need to be excellent communicators. Everything in the PR sector involves some or other form of interaction with other people, and it is therefore essential that you are able to communicate effectively. Not only will you have to be a good writer and a confident speaker, but you will also have to be an active listener.
By the end of the course, participants will be able to:
This course provides this course for the following categories:
How will participants benefit from the course?
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