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Leading through Marketing-Public relations (MPR)

Leading through Marketing-Public relations (MPR)

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Overview

Course Outline

Schedule & Fees

Overview
Course Outline
  • Introduction to Marketing Public Relations (MPR)
    • Definition and scope of MPR
    • History and evolution of MPR
    • Role of MPR in Integrated Marketing Communications (IMC)
    • Theories and models in MPR
      • Grunig and Hunt’s four models of PR
      • The PESO Model (Paid, Earned, Shared, Owned Media)
      • Relationship management theory in MPR
    • Ethical considerations in MPR
  • Strategic MPR Planning
    • MPR strategy development
    • Message development and brand storytelling
    • MPR tactics and tools
    • Crisis communication in MPR
    • Measuring and evaluating MPR effectiveness
  • Media Relations and Stakeholder Engagement
    • Understanding media relations
    • Working with different media types
    • Stakeholder mapping and engagement
    • Managing media events and press conferences
    • Managing negative media coverage
  • Digital and Social Media in MPR
    • The role of digital media in MPR
    • Social media strategies for MPR
    • Content creation and distribution
    • Influencer marketing and MPR
    • Digital crisis management
  • Future Trends and Innovations in MPR
    • Emerging trends in MPR
    • The role of data and analytics in MPR
    • Sustainability and Corporate Social Responsibility (CSR)
    • Globalization and cross-cultural MPR
    • The future of MPR: Predictions and challenges
Schedule & Fees
2026 Schedule & Fees
USD 3,500
Per participant
  • 20 - 24 Sep, 2026
  • English
USD 3,500
Per participant
  • 20 - 24 Sep, 2026
  • Arabic
USD 3,500
Per participant
  • 18 - 22 Oct, 2026
  • English
USD 3,500
Per participant
  • 18 - 22 Oct, 2026
  • Arabic
USD 3,500
Per participant
  • 20 - 24 Dec, 2026
  • English
USD 3,500
Per participant
  • 20 - 24 Dec, 2026
  • Arabic
2027 Schedule & Fees
USD 3,500
Per participant
  • 17 - 21 Jan, 2027
  • English
USD 3,500
Per participant
  • 17 - 21 Jan, 2027
  • Arabic
USD 3,500
Per participant
  • 21 - 25 Mar, 2027
  • English
USD 3,500
Per participant
  • 21 - 25 Mar, 2027
  • Arabic
USD 3,500
Per participant
  • 18 - 22 Apr, 2027
  • English
USD 3,500
Per participant
  • 18 - 22 Apr, 2027
  • Arabic
USD 3,500
Per participant
  • 20 - 24 Jun, 2027
  • English
USD 3,500
Per participant
  • 20 - 24 Jun, 2027
  • Arabic
USD 3,500
Per participant
  • 18 - 22 Jul, 2027
  • English
USD 3,500
Per participant
  • 18 - 22 Jul, 2027
  • Arabic
USD 3,500
Per participant
  • 19 - 23 Sep, 2027
  • English
USD 3,500
Per participant
  • 19 - 23 Sep, 2027
  • Arabic
USD 3,500
Per participant
  • 17 - 21 Oct, 2027
  • English
USD 3,500
Per participant
  • 17 - 21 Oct, 2027
  • Arabic
USD 3,500
Per participant
  • 19 - 23 Dec, 2027
  • English
USD 3,500
Per participant
  • 19 - 23 Dec, 2027
  • Arabic