Project and Programme Management
182
Marketing and Business Development
163
Contracts and Tendering
186
Data Management and Business Intelligence
25
AI in Customer Service
6
Healthcare and Pharmaceutical Management
258
Procurement and Supply Chain Management
340
Leadership and Strategy
412
Finance for Managers
229
Transportation Management and Aviation
88
Engineering and Instrumentation
37
Construction Management
109
Security Management
16
Graphics & Design Skills Courses
17
Digital Innovation and Transformation
17
Health, Safety and Environment
69
Hands-on Automation and Process Control
10
Tourism Management
164
Legal
12
Women Only Courses
Education Management Courses
12
Maintenance and Engineering
213
Government and Public Sector
134
Sustainability
155
IT Management and Cyber Security
336
Short Masters
2
Client Relations
49
Administration and Secretarial
149
Human Capital
263
Oil and Gas
50
Auditing and Governance, Risk and Compliance
266
Operations Readiness and Assurance
68
Interpersonal Skills and Self Development
53
Professional Communication
29
AI in Strategic Planning
14
Strategic Planning
220
Banking, Insurance and Financial Services
156
Business Continuity and Crisis Management
6
Quality Management
128
Financial Technology (FinTech)
4
AI in Administrative & Secretariat
12
Public Relations
213
A product can be well-built and still launch to silence. The difference usually isn't the product itself — it's the absence of a coherent Product Strategy connecting what the product does to who needs it, why they'll choose it, and how they'll actually find out it exists. The Product Strategy and Go-to-Market Planning Training Course, is built for product managers who own that connection: turning a roadmap of features into a market outcome the business can point to.
This course treats product strategy and go-to-market (GTM) planning as one continuous discipline, not two separate handoffs between product and marketing. Participants explore how to define a strategy that holds up against real competitive pressure, how positioning shapes the way a market understands a product before a single word of copy is written, and how pricing decisions signal value as much as they capture it. The course also walks through building a GTM plan that survives contact with a real launch date — sequencing product marketing activities, aligning sales, and preparing for the weeks immediately after launch when most of the real work actually happens. Participants leave with a practical strategy and GTM framework they can apply directly to their next product or major feature release, not a theoretical model that stays in the slide deck.
By the end of the course, participants will be able to:
By the end of this course, participants will be able to:
Who Should Attend
© 2026 Global Training Institute. All rights reserved.
